Social media is a wasteland of productivity.
Marketers use social media to grow their businesses. Most, however, are wasting their time.
I’m not saying social media is a bad marketing channel. In fact, I use platforms such as Facebook to drive tons of quality traffic to my websites.
Clearly, I’m not the only one.
92% of marketers stated that they put a high value on social media as a marketing platform.
Knowing that, it’s not surprising that 8 out of 10 small and medium sized businesses incorporate social media marketing into their growth strategy.
What’s really great is that it works, at least to a small degree, for most businesses.
According to a industry report compiled by Social Media Examiner, 80% of marketers report that social media has increased website traffic for their businesses. As expected, there are other benefits. For example, 72% of marketers say social media helps them develop loyal fans.
So when I’m talking about waste, I mean that although almost everyone uses social media for their businesses, very few do it efficiently.
They spend a lot of time and resources and get back minimal results.
You need to spend time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.
One of the fundamental ways to do tasks more efficiently is to use tools.
There are hundreds of social media tools specifically designed to make the lives of social media marketers easier.
I’ve put together a list of 16 of the best social media marketing tools to improve your social media marketing efforts.
Hootsuite is great because it has versatile plan options that can match the size of your business and its needs. If you’re the only one using it and you’ve got no more than 10 social media profiles, it’s only $20 per month to use this tool.
But for larger teams and businesses, it has plans for up to 20 and up to 50 social media profiles that can be managed by multiple team members. Those plans go for $99 and $499 per month, respectively.
Hootsuite helps you schedule all your social media posts across all your accounts.
That way, you can schedule all your posts in one go on all your accounts as opposed to manually posting on all your profiles throughout the day.
Hootsuite allows you to easily organize all of your content. Their content library dashboard is extremely clean and easy to navigate.
Those of you who store your content on the cloud-based platforms, such as Drop Box, Google Drive, Microsoft OneDrive, or Box, can access those files directly from the Hootsuite dashboard.
If you’re using other apps to help manage your social media accounts, Hootsuite can work with those tools as well. That way, you can manage everything in one place.
The schedule menu clearly displays all your pending content, so it’s easy to monitor. You can view the schedule by day, week, month, or even as a list.
If you have a large team using Hootsuite together, you can assign team leaders to have the final approval of content before it goes live. That way, you’ll catch any mistakes and won’t have to worry about posting unapproved content.
One of the best parts about this social media marketing tool is the analytics reports.
You won’t have to use another third-party platform to measure the reach and engagement of your content. You’ll see the metrics of each post per platform, which can even help determine your social ROI.
Hootsuite also has tools that help monitor your team and keep everyone accountable. You can see which team members are resolving tasks the fastest and which ones need improvement.
As a whole, Hootsuite is worth checking out. They offer a 30-day free trial, so it can’t hurt.
If you have problems coming up with new content to post on your social profiles, you may want to consider MeetEdgar as a solution.
This software will recycle old posts when you run out of new ones to make sure your posting queue is never empty.
Don’t get me wrong. I’m not saying this is a permanent solution and a strategy you should employ all the time. But with that said, there’s nothing wrong with bringing old posts back to life.
It’s definitely better to recycle old content as opposed to posting nothing at all.
If you’ve been slacking off with creating new content and your posting queue runs dry, you can set up MeetEdgar to share older posts with high engagement statistics.
Even if you’ve got a content library full of new content but don’t want to take the time to decide what order to post them in, the auto-scheduler can choose for you.
Instead of having to download the software and open it every time you want to manage your social media accounts, MeetEdgar has a browser extension, allowing you to access its services from the web.
If you operate a small business and have bigger tasks to worry about than micro-managing your social media accounts on a daily basis, I’d say you’re an ideal candidate for MeetEdgar.
It’s $49 per month, and you’ll get a free month if you enrol in an annual billing cycle.
Like most social media management tools, Buffer also allows you to schedule your social media posts from a single platform. But what separates Buffer from the crowd is its mobile application.
I know what it’s like to be constantly on the go. You don’t always have the time to sit in front of your computer to manage your social media accounts.
Even if you’re just scheduling posts for the week, having the option to do this from a mobile app makes things easier and gives you lots of flexibility.
You can access the Buffer app on your smartphone while you’re on the train, bus, subway, or in the back of an Uber. If you’ve got downtime between meetings, it’s much easier to pull out your phone than to grab your computer to do the work.
Buffer provides you with visual reports and analytics that track engagement metrics such as:
This service also highlights your top performing posts. You can see which strategy is working the best and craft your future posts in a similar fashion.
With the Buffer RSS feed, it’s really easy for you to publish content from any of your favorite websites with just one click. The platform also supports video and GIF uploading, so you can share different types of content with your followers.
Buffer also has its own image creator. This is a chance for you to let your creative juices flow and come up with original images that make your social posts stand out from the crowd.
Here is a quick guide on how to create a posting schedule using Buffer.
Set up a free account, and connect a social media account. Once you’ve done so, click “Schedule.”