51 Blogging Statistics for 2021 (State of Blogging)

It’s not too late to grind your blog. Whether you’re just starting your blog, trying to increase your authority, doing content marketing for a business, or just trying to find out whether blogging will be a good fit for you as a side hustle, it’s important to know what’s going on. 

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Business Blogging Statistics: The State Of Blogging In 2021

Here are some blogging statistics you might want to take a look at to help you to start. 

General Blogging Stats

• There were just 23 blogs on the internet in 1999

• In 2020, there are over 600 million active blogs in the world.

• The number of US bloggers sped past 28 million in 2015.

• About 5.8 million blog posts are published each day.

• It takes bloggers 3.5 hours on write a blog post, on average.

• There are more than 20 billion page views by over 405 million monthly viewers.

• Readers generate about 77 million blog comments each month.

• Back in 2014, bloggers published a couple of posts a week, but now, 66% of bloggers only publish a few posts each month.

• 53.3% of bloggers are between 21 and 35.

• 54% of bloggers have editor or proofreaders to review their blog posts while 46% of bloggers edit their own work.

• Of all internet users, 77% of them read blogs.

• Roughly 40% of readers prefer listicle-type headlines.

• On average, readers will spend just 37 seconds reading a blog post.

• Websites that have blogs tend to have more indexed pages than sits that don’t. In fact, the former has an estimated 434% more indexed pages than the latter.

• Out of all trustworthy sources for getting information online, blogs are rated #5.

• 17% of readers prefer a “how to” headline when searching for online information.

• In the US, internet users tend to spend 3x the amount of time on blogs compared to emails.

• There are roughly 32 million bloggers in the US alone, a huge increase from the 22 million in 2014.

• By 2018, the number of bloggers in California surpassed the total number of bloggers in Canada.

• The most popular blogging language is English (not too surprising).

Key Blogging Trends to Take Note Of

WordPress is used by about 76.5 million blogs in the world.

On Google SERPs, approximately 33% of all clicks goes to the first result.

Aim for 11-14 words for the perfect blog headline.

There are 16x more posts with just a mere 1000 words than posts that border 2000 words.

If you want to rank a blog post, the optimal word length is 2,250-2,500 words.

The average blog post now has just 1,151 words.

Of all companies’ blog posts, just 18% of them have over 750 words.

• Longer pieces of content tend to be better at generating leads than short posts. Not convinced? How about a metric: 9x better?

By prioritizing business blogging, marketing ROI can be increased by 13x.

SEO Blogging Stats

According to 72% of marketers, content creational is by far the most effective tactic for online marketing.

Inbound marketing is bound to generate the best leads with regards to quality, according to 60% of marketers.

Search engines account for beginning 68% of all online experiences.

Nearly 75% of the top ranking pages have meta data while 25% don’t.

As much as I’d like to say 0% of Google searchers still click on page 2 of SERPs, the number still stands at a strong .78%.

Sources

99 Firms, OptinMonster, Hosting Tribunal, Hubspot, TechJury, Quora Creative, Orbit Media, Sparktoro, Content Marketing Institute, SEMrush, Forbes, Blog Tyrant, Kinsta, Ahrefs, Codeless, and last but not least, yours truly.

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