3 Best Data Visualization Tools of 2021 (Ranked & Reviewed)

Do you have a load of data, but don’t have the simplest idea on how to analyze it or understand it? Your solution lies in data visualization tools.

These tools can transform your data from plain numbers to impactful graphics so that you can comprehend their key insights and act. Surveys show that people who follow illustration-based directions do 323% better than those who follow text-only (Source).

What this means for your business is saved time, money, and far better ROI. It’s reported that data visualization could shorten your business meetings by 24% (Source). What’s more is that any business equipped with data visualization tools could enjoy a ROI of $13.01 back for every dollar spent (Source).

With those benefits in mind, let’s take a look at 3 of the best data visualization tools to scale your business reach like never before.

 What are the Best Data Visualization Tools?

  • Databox: Best Overall Data Visualization & Business Analytics Tool
  • Zoho Analytics: Best for SMBs & Enterprise
  • Visme: Flexible Data Visualization & Graphics Tool for Anyone

Disclosure: This post has affiliate links that I get a commission for at no extra cost to you, but rest assured that the tools mentioned in this review are simply the best options for data analytics visualization, graphing, and saving valuable time.

1. Databox (from $59/month)

Best Overall Data Visualization & Business Analytics Tool

With over 15,000 users, it’s undeniable that Databox stands out from the crowd. It centers all your real-time data from multiple tools into one convenient dashboard which you can easily customize with templates and colors. As a result, you can spend far more time doing what you do best — making insight-driven decisions.

On top of that, Databox gives you full DIY control over the visualization layout of your KPIs and lets you build your dream dashboard without needing code or design skills.

Databox also recognizes the need to set goals when it comes to data. That’s why they’ve made it easy to do so with their 70+ integrations. You also never have to wait when it comes to performance insights. Alerts and Insights helps to always keep you in the loop. Finally, Data Calculations allows you to determine your metric and rates with ease to take action.

Databox Key Features

Here’s a list of features Databox’s visualization tool offers:

  • 200+ pre-built reports that covers all your business and marketing needs, including CRM, Google Analytics, Google ads, email performance, and marketing automation.
  • 20+ types of graphs and charts, with customizable colors, legends, animations, buttons, etc.
  • 70+ integrations that instantly streamline your data to all the popular tools such as HubSpot, Mailchimp, Facebook Ads, Shopify, etc.
  • Robust data calculations from different sources like ROAS, ARPU, LTV, etc.
  • KPI Scorecards and Alerts for fast updates on KPI metrics.
  • Insights and Metric Tracking
  • Looped Databoards
  • White Label Databox

Without a doubt, Databox presents itself as the overall best data visualization tool for your business analytics and marketing needs.

Databox Plans and Pricing

Databox offers four plans that all come with their robust set of features. It begins with the Free plan and works its way up from Basic, Plus, and lastly, Business.

The Basic Plan comes in at $59/month, Plus at $119/month, and Business at $229/month. All these prices are discounted by 8% if your purchase a quarterly plan and by 17% for an annual plan.

Databox also comes with custom plans, custom services, and separate agency pricing. For their general plans, the commitment only lasts for one month, and then you’re free to cancel anytime.

Disclosure: This post has affiliate links that I get a commission for at no extra cost to you, but rest assured that Databox is a viable data visualization tool for just about anyone.

2. Zoho Analytics (from $25/month)

Best for SMBs & Enterprise

Zoho Analytics has helped over 500,000 businesses and 2 million users create stunning data visualizations and unpack pivotal insights in a matter of minutes.

No matter how much raw data you have across different platforms, this tool can quickly display it on a dashboard and generate reports with a unique drag-and-drop designer. What’s even more special about Zoho is how it bolsters your analytics with artificial intelligence with an assistant named Zia by your side. 

Along the way, you can enjoy 500+ integrations with business apps and the benefits of knowing that your data is safely secured and easy to embed in any of your channels.

The affordable monthly pricing makes it easy for small businesses to get a head start on the potential that data visualization can bring and scales with you as you build a larger presence.

Zoho Analytics Key Features

Here’s a list of features Zoho Analytics’ data visualization tool offers:

  • Upload your data from multiple sources such as Excel, CSV, HTML, JSON, Google Drive, etc.
  • Connection with over 500+ integrations.
  • Blend and merge data from different sources to create comprehensive reports.
  • Drag-and-drop interface
  • Endless charts, widgets, pivot tables, and types for customizable reports and dashboards.
  • Geo visualization that spans your metrics across the globe.
  • Pre-built analytical functions for deep business metrics.
  • A smart intelligent assistant named Zia who can answer all your questions.
  • Smart Forecasting and Data Alerts for predictable trends and projections.
  • Developers and system integrators to build a scalable business and expand your capabilities.
  • Strong security practices

Zoho Analytics remains one of the top data visualization tools for your business and marketing needs, no matter where you are in your journey.

Zoho Analytics Plans and Pricing

Zoho Analytics provides four plans with each of their own abilities. It begins with the Basic plan and works its way up from Standard, Premium, and lastly, Enterprise.

The Basic plan starts at $25/month, the Standard at $50/month, Premium at $125/month, and Enterprise at $495/month. Every plan is discounted if you go with a yearly plan.

Out of the bunch, Premium is the most popular option. You can add more users at an additional cost of $8/user/month. Zoho also comes with a custom White Label plan and separate On-premise plans.

Be sure to take advantage of their 15-day free trial that they offer for every plan, no credit card needed.

3. Visme (from $25/month)

Flexible Data Visualization & Graphics Tool for Anyone

Visme has an incredible user base of over 8.3 million users. However, not all of them use it for the same purpose. The flexibility of this tool makes it accessible for anyone to use, from the most seasoned business owner to the studious student.

Everyone can instantly create a variety of graphics, charts, and graphs without needing any prior design experience. The tool is more than intuitive for beginners to get started.

Whether you want a representation, a report, a professional branded document, social media posts, short videos, and beyond, Visme has every feature you could desire.

The overall balanced combination between business intelligence and interactive design helps to create a natural workflow that transforms your raw data into creative content and actionable insights within minutes.

Visme Key Features

Here’s a list of features Visme’s data visualization tool offers:

  • Over 10,000 vector icons to fit any content type.
  • Create presentations, infographics, charts and maps, documents, social media graphics, printables, etc.
  • A large library of over 1 million stock photos to add.
  • 30+ widgets to design your figures and statistics.
  • Intuitive flowchart makers.
  • Add interactivity to your data by adding animation and effects to elevate your content.
  • 20+ integrations to connect you to your favorite tools.
  • A built-in system for teamwork and collaboration, all while maintaining privacy and security.

Visme’s beautiful simplicity empowers you to create stunning visualizations no matter what your need or role is.

Visme Plans and Pricing

Visme brings four plans to the table. It begins with the free plan and works its way up from Standard, Business, and lastly, Enterprise.

The Standard plan comes in at $25/month, the Business at $49/month, and the Enterprise by custom quote.

If you purchase an annual plan, you’ll receive discounts. The Business plan is the best value plan, where you’ll get the most bang for your buck.

Additionally, education users get their own discounted plan and non-profits can contact for a separate discount. If you have a team of 5 or more users, you can also opt in for a live demo.

Disclosure: This post has affiliate links that I get a commission for at no extra cost to you, but rest assured that I only feature the best data and analytics visualization software to help grow your business – nothing less.

What are Data Visualization Tools?

Data visualization tools are software that can take your raw data from a source and completely transform it from boring and hard-to-understand numbers into a visually appealing format, like charts, graphics, and more.

The more advanced your software is, the more complex visualizations you can create.

Most tools will also come with features that help you pull out the key insights from your data and assist you in maximizing your business potential. It’s all about finding the right one.

How to Choose the Best Data Visualization Tools

Just as every business is different, so are the data visualization tools out there. It’s important that you understand the potential this power can bring to your data and take the time to consider a variety of factors. Only then can you find your perfect match.

1. Types of Data Visualization

Even though there are many different types, you don’t need to be overwhelmed by your options. There are a few types that are the most popular to understand and apply your data to. It’s important that you consider in what way you want to display that information.

The list includes but is not limited to column charts, bar charts, pie charts, Venn diagrams, Gantt charts, and line charts.

2. Growth Potential

Some tools are only meant for beginner use and offer limited features. That’s perfect if you want to keep your data visualization as simple as possible.

However, there’s not much room to grow unless you choose a more advanced tool that can take care of your data as you scale.

3. User-Friendliness

If a tool you’re considering offers a host of features but makes it hard to use them, you’re not getting your money’s worth.

That’s why it’s important to find a tool that you can work easily with and not have to spend unnecessary hours trying to tinker out.

4. Automation Capabilities

Some tools are more equipped to automate some of your manual tasks, like report generating, data inputting, tracking, content creation, and more. The more automation a software can offer, the more time you’re able to save overall.

5. Sharing & Embedding

Once you create your stunning visualizations, sharing becomes an important component. After all, what’s their use if you can’t extract their insights and share them with your audience?

Your tool should ideally have seamless embeds for web and social media pages without hassle.

Executive Summary

The use of data visualization tools can instantly make your data far more engaging and produce astounding results.

Databox is the perfect choice for you if you’re seeking a tool that is perfectly balanced in terms of data visualization and business analytics capabilities. If you’re more of a small business or enterprise, go with Zoho Analytics. Leading toward the beginner side or want a flexible tool? Visme is your best bet.

Not only will your data become so much more visually appealing with the power of these robust tools, but your sales numbers as well.

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