Blogging Statistics: The State Of Blogging In 2020
It’s not too late to grind your blog. Whether you’re just starting your blog, trying to increase your authority, doing content marketing for a business, or just trying to find out whether blogging will be a good fit for you as a side hustle, it’s important to know what’s going on.
Here are some blogging statistics you might want to take a look at to help you to start.
Note: Since you readers are so awesome, I’ve compiled an exclusive list of five (5) of the best blogging statistics from an interview with our esteemed guest, Ricky Wang. Check them out in the “Bonus” section down below!
Table of Contents
General Blogging Statistics
• In 1999, there were 23 blogs on the internet.
• There are over 600 million active blogs globally in 2020.
• In 2015, the number of bloggers in the US passed the 28-million mark.
• We see approximately 5.8 million new blog posts published every day.
• On average, bloggers take 3.5 hours to write a blog post.
• Each month, approximately 409 million people view more than 20 billion pages.
• 77 million new blog comments are generated by readers each month.
• The average blog post takes 3.5 hours to write.
• 66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
• 53.3% of bloggers are between 21 and 35.
• 46% of bloggers edit their own work, while 54% have editors or have at least shown their work to someone else to review.
• 77% of internet users read blogs.
• 36% of readers prefer list-based headlines.
• Blog readers spend approximately 37 seconds reading a blog post.
• Websites that also have a blog are shown to have 434% more indexed pages.
• Blogs have been rated as the 5th most trustworthy source for gathering online information.
• The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.
• Internet users in the US spend 3X more time on blogs than they do on email.
• Blogging talent is growing. Roughly 32 million people in the U.S. are bloggers — up by 10 million since 2014.
• There were more bloggers in California than all of Canada by 2018.
• English is the most popular blogging language.
Blogging Statistics | Key Blogging Trends
• Approximately 76.5 million blogs use WordPress.
• WordPress posts are viewed over 20 billion times per month.
• The top-ranked result on Google gets 33% of all clicks.
• The perfect blog headline should be 11-14 words long.
• The ratio of blogs with less than 1000 words, versus those with over 2,000, is 16:1.
• The optimal length for a blog post is 2,250 – 2,500 words.
• The average length of a blog post is now 1,151 words.
• On average, only 18% of companies’ blog posts are over 750 words.
• Longer, in-depth blog posts generate 9x more success in lead generation than short ones.
• Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI.
Blogging Statistics | SEO
• 72% of online marketers describe content creation as their most effective SEO tactic.
• 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.
• 68% of online experiences begin with a search engine.
• 25.02% of top-ranking pages don’t have a meta description.
• 0.78% of Google searchers click on results from the 2nd page.
• Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google.
• Titles with 6-13 words attract the highest and most consistent amount of traffic.
• 69.7% of search queries contain four words or more.
• 13.53% of keywords with ten searches per month or fewer consist of only one or two words.
• Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails.
• 0.16% of the most popular keywords are responsible for 60.67% of all searches.
• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
• 66.31% of pages have no backlinks.
• Around 5% of bloggers don’t have access to analytics.
• SEO drives 1000%+ more traffic than organic social media.
• Only 38% of bloggers are updating older articles.
• The average cost of buying a link is $361.44.
Blogging Statistics | Traffic
• Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.
• 92.42% of keywords get ten monthly searches or fewer.
• Businesses that blog experience twice as much email traffic as businesses who don’t.
• Having a hyphen or colon in the headline increased click-through rates by 9%.
• 53.3% of all website traffic comes from organic search.
• 34% of bloggers say that updating content produces strong results.
• Making your headline 6-8 words can increase your CTR by 21%.
• 92.96% of global traffic comes from Google search, Google Images, and Google Maps.
• Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google.
• Companies that publish 16+ blog posts per month to their business blog get nearly 3.5x more organic traffic than those that publish 0-4 monthly.
Blogging Statistics | Guest Blogging
• Guest content is in higher demand in the summer months of June, July, and August.
• 3% of blogs write over 100 guest posts per month.
• 71% of editors say that editing is the most time-consuming step when publishing new content.
• 79% of editors say guest content is too promotional.
• 84% of guest bloggers say they do the outreach.
• 93% of editors use page views to measure the success of guest posts.
• 87% of guest bloggers say they come up with content ideas.
• Only 6% of bloggers publish the majority of their original content as guest posts.
• 60% of blogs write 1-5 guest posts per month.
• 56% of guest bloggers say they publish guest content for multiple sites.
• Bloggers who have a formal editing process reported strong results with their content marketing.
• 6% of bloggers publish guest posts as the main part of their inbound marketing efforts.
Blogging Statistics | Social Media
• 69% of bloggers say they use social share buttons.
• 94% of people who share a blog content do it to help other people.
• 47,000,000 pieces of content was shared each day.
• Writers who are also designers receive 3 times more shares for their posts.
• 95.9% of bloggers promote their blog posts via social media.
• Women share more blog posts than men.
• 59% of people will share an article without reading it first, or ever.
• Articles with an image once every 75-100 words gets shared twice as one without.
• 23% of social media posts now include a link to a blog post.
• Tumblr had 456.1 million blog accounts as of January 2019.
• LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
• 60% of blog posts convert with a mention of product or brand name.
• 84% of the people will happily share a post to support causes or issues they care about.
• Buyers prefer LinkedIn as the social network of choice for sharing business-related content.
• 66% of marketers reported using blogs in their social media content.
Blogging Statistics | Growth
• The average blog post is 1151 words, that’s a 42% increase in the last 5 years.
• Blogging has grown by 12% since 2015.
• The number of bloggers in the USA is expected to grow past 31.7 million in 2021.
Blogging Statistics | Bonus A.K.A. Just For Fun
Note: Please don’t take these too seriously.
• Nearly 100% of bloggers say blogging is cool.
• Out of all bloggers surveyed, approximately 0% thought writing long-form blog posts was legitimately fun.
• When asked if they think “blogging is dead,” 100% of bloggers laughed and shook their heads.
• Surprisingly, almost 100% of bloggers like getting organic traffic from blog posts.
• 100% of people reading this believe that Ricky Wang’s blog is the best they have ever come across. 🙂
99 Firms, OptinMonster, Hosting Tribunal, Hubspot, TechJury, Quora Creative, Orbit Media, Sparktoro, Content Marketing Institute, SEMrush, Forbes, Blog Tyrant, Kinsta, Ahrefs, Codeless, and last but not least, yours truly.