25+ Blogging Statistics for 2020: Grind Your Blog & Scale It

It’s not too late to grind your blog. Whether you’re just starting your blog, trying to increase your authority, doing content marketing for a business, or just trying to find out whether blogging will be a good fit for you as a side hustle, it’s important to know what’s going on. 

Here are some statistics you might want to take a look at to help you to start. 

  1. The optimal length for a blog post is 2,250 – 2,500 words. 
  2. 57% of marketers say they gained new customers through blogging. 
  3. Each Month, 77 Million Comments Appear on WordPress Blogs.
  4. Websites with Blogs Have 434% More Indexed Pages than Websites without Blogs. 
  5. For 55% of marketers, blog content creation is the top inbound marketing strategy. 
  6. The average reader spends only 37 seconds on a blog post.
  7. Increasing your blogs by 100% gives you a 300% increase in traffic.
  8. The average blog post length is 1236 words long.
  9. On average, just 1 GB of data is used for a single WordPress installation.
  10. 92.96% of the world’s entire global traffic comes from Google.
  11. The perfect blog headline should be 11-14 words long. 
  12. 90% of B2B and 70% of B2C businesses are using content to promote brand awareness, increase ROI, and build authority in their industry. 
  13. 34% of bloggers check the analytics of each blog they post. 
  14. It takes bloggers an average of 3 hours and 57 minutes to write a blog post. 
  15. 70% of customers prefer promotion through articles, rather than ads. 
  16. Seven minute reads attract the most attention from the internet audience. 
  17. 76% of companies use organic traffic to measure content success.
  18. Blogs are among the top 3 most popular formats in content marketing.
  19. 43% of people just skim blog posts. 
  20. Posting 16 blogs per month will give you 350% more traffic than posting less than 4 blogs per month. 
  21. The most profitable blog is Huffington Post with a monthly income of $14 million. 
  22. 36.8% of bloggers spent more than $100 when starting a blog. 
  23. Companies who blog get 97% more links to their websites. 
  24. Approximately 76.5 million blogs use WordPress. 
  25. 77% of internet users read blogs. 
  26. More than 80% of content marketers produce blog posts to achieve their marketing goals.


99 Firms, OptinMonster, Hosting Tribunal, Hubspot, TechJury, Quora Creative, Orbit Media, Sparktoro, Content Marketing Institute, SEMrush, Forbes, Blog Tyrant, Kinsta

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