25+ Blogging Statistics for 2020: Grind Your Blog & Scale It

It’s not too late to grind your blog. Whether you’re just starting your blog, trying to increase your authority, doing content marketing for a business, or just trying to find out whether blogging will be a good fit for you as a side hustle, it’s important to know what’s going on. 

Here are some statistics you might want to take a look at to help you to start. 

  1. The optimal length for a blog post is 2,250 – 2,500 words. 
  2. 57% of marketers say they gained new customers through blogging. 
  3. Each Month, 77 Million Comments Appear on WordPress Blogs.
  4. Websites with Blogs Have 434% More Indexed Pages than Websites without Blogs. 
  5. For 55% of marketers, blog content creation is the top inbound marketing strategy. 
  6. The average reader spends only 37 seconds on a blog post.
  7. Increasing your blogs by 100% gives you a 300% increase in traffic.
  8. The average blog post length is 1236 words long.
  9. On average, just 1 GB of data is used for a single WordPress installation.
  10. 92.96% of the world’s entire global traffic comes from Google.
  11. The perfect blog headline should be 11-14 words long. 
  12. 90% of B2B and 70% of B2C businesses are using content to promote brand awareness, increase ROI, and build authority in their industry. 
  13. 34% of bloggers check the analytics of each blog they post. 
  14. It takes bloggers an average of 3 hours and 57 minutes to write a blog post. 
  15. 70% of customers prefer promotion through articles, rather than ads. 
  16. Seven minute reads attract the most attention from the internet audience. 
  17. 76% of companies use organic traffic to measure content success.
  18. Blogs are among the top 3 most popular formats in content marketing.
  19. 43% of people just skim blog posts. 
  20. Posting 16 blogs per month will give you 350% more traffic than posting less than 4 blogs per month. 
  21. The most profitable blog is Huffington Post with a monthly income of $14 million. 
  22. 36.8% of bloggers spent more than $100 when starting a blog. 
  23. Companies who blog get 97% more links to their websites. 
  24. Approximately 76.5 million blogs use WordPress. 
  25. 77% of internet users read blogs. 
  26. More than 80% of content marketers produce blog posts to achieve their marketing goals.

Sources

99 Firms, OptinMonster, Hosting Tribunal, Hubspot, TechJury, Quora Creative, Orbit Media, Sparktoro, Content Marketing Institute, SEMrush, Forbes, Blog Tyrant, Kinsta

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