Hey. I'm Ricky Wang.
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I Say We Should Start At Where I'm At RIGHT NOW.
I launched this blog on August 1st of 2020. That wasn’t very long ago, was it? Where do you suppose this is going to go?
I guess we’ll find out together.
Let Me Take You Back A Few Years
You know what this is?
It’s a paper ninja star.
It’s also part of my first marketing experience (WARNING: FAIL).
Here's how the story goes.
In 6th grade (I was 11), we had this little thing called “Market” every 6 weeks or so where we students could make things then bring them to school to sell for “Tiger Points” which were essentially useless but valuable numbers on a piece of paper that we kids could get by doing tasks, answering questions, winning something, etc.
First “Market,” I didn’t even know what I was supposed to do. So I just sat in the corner of the cafeteria looking and feeling dejected. But I noticed someone who had a booth full of customers. He was selling origami ninja stars.
Second “Market,” I still didn’t make anything to sell. Heck, I was busy grinding points. But I saw the guy selling those “ninja stars” again. He was making good business, so I thought, “I’m gonna try that next time.”
So third “Market,” I brought somewhere around 5-10 lbs (2.2-4.5 kg) worth of these babies to sell.
(I don’t know where I got the idea of a 25-sided ninja star. Guess I’m just an innovator by heart.)
You see that? That’s some good stuff. I was getting ready to make some big bucks.
I barely sold anything.
It was a disaster. Hours spent making these paper origami things, all gone to waste.
I was devastated.
I know, that’s a little over-dramatic, but hey, I was 11. Feel me now?
Why Did It Fail?
Why did THIS happen?
Instead of THIS?
What I learned from the FAILURE of my first marketing endeavor.
Here’s what I learned from a silly grade school event/concept and how this applies to business and marketing in real life.
1. You need to provide VALUE to your customers
Think about it. Let’s say you’re a big fan of origami collections and this guy is selling origami ninja stars. What are you going to do? That’s right, you’re gonna buy those ninja stars from that guy.
But now, let’s say you already have those nice stars, and you see someone else selling them the next day. Now what are you going to do? Right again, you’re not going to buy those ninja stars.
LESSON? Be useful. Give your audience something they want and don’t have.
2. Build connections / Be Credible
Would you rather ask Jeff Bezos for business advice or would you rather ask the guy that works the ice cream machine at McDonald’s ?
If you didn’t choose Bezos, I have bad news for you. But anyways, you have to make yourself known. If no one knows you how are they supposed to trust you?
That’s why you’ve got to reach out to get connections. It’s not an overnight thing. (If you’ve managed to start your business and get it to the top of the charts in less than a month without anything to start off with, please please please be my mentor.)
That’s where I messed up when I was 11. A little background: he had significantly more friends than I did in our grade. If we were to set up identical booths RIGHT NEXT to each other, I’d get a grand total of ZERO sales.
LESSON? Make yourself known, get popular. But don’t become notorious, that’s a big nono if you want to scale your revenue.
3. Keep Up With Your Audience / Customers
This sounds a little similar to the first lesson because it has to do with the stuff your customers want blah blah. But what this essentially means is to keep your audience updated.
Why is your service or product better than someone else’s or how is it improved?
Say you were to create a great product. Now, what happens 1 year from now? You see, lots of people have these great ideas and implement the design and all that good stuff into the marketing of that idea. But will it last?
Find a way to keep your audience engaged and interested.
LESSON? Don’t let your customers snooze on you. Keep them on their feet, keep them wanting to keep coming back to your business / blog for information and services.
But Why Am I Here? (And my SECOND FAILURE)
Let's start with the second fail.
It all started when I found out how easy it was to get Google Ads Certified earlier this year (2020).
Just read some content from Google about the topics, then you take a test. If you pass it the first time, congratulations, but if you don’t, don’t worry. Try again next time.
Look, I was just trying to make money online.
This was how I thought out my plan:
- Get “Google Certified” for random Ad certificates.
- Now my resume looks a bit better right?
- Got to get to Upwork and Freelancer to get an easy job. (I was really mistaken)
- Manage ad campaigns for clients.
- Make “free” money.
- Repeat from step 3.
It really doesn’t take a genius to figure out how this went. It didn’t work. Simple.
LESSON? Ideas are neither good nor bad, but bad execution makes the idea stupid.
It’s a common saying that people don’t succeed without failure(s).
I can’t tell you how true this is. Almost no one in the world will meet great success without failures.
And I found blogging.
I just searched “make money online” in Google’s search engine, and voila, multiple articles about blogging to make money came up.
I read ’em all.
And I became one more person to hop onto the blogging train.
Sorry to those of you who expected something more climatic, but I’m going to tell you, there doesn’t have to be something big that happens to get you started on anything.
Take the slightest hint that there’s something in store for you. And act on that hint.
I want to take this chance to thank EVERYONE for sticking with me this far.
What I’m about to say is truly from the bottom of my heart.
Without you, I would not be able to complete what I have done so far. I want you to know that I’m really not anyone special. I promise you no one has heard of me before I launched this blog.
I want to encourage you to heed the advice I have given and my story / my experience.
Please know that it’s always the right time to get started with whatever business / blogging idea you have. Just try to reach out and ask for advice to veterans of the field.
Trust me, deep friendships and relationships are essential, not only to your success but to you as a whole.
I’m still a beginner. I have a lot to learn.
But feel free to contact me if there’s anything you want to know more about, or just for a word of encouragement.
If you want to contact me, I’m open on social media and email. I assure you I will always try my best to get back to you whether it’s an email or message.
Again, thank you for your valuable time reading what I have to offer.
If I need to say it, welcome to my blog.
I truly wish you the best of scaling and the best of success.